Join me and PromoKitchen’s own Kate Plummer on the latest #deepdive video! This is far from my first time talking to Promokitchen peeps (I’m an old hand at it, actually) but I always come to these discussions with a new perspective and it’s always great to talk to Kate. 

In this video, Kate brought me in to discuss how you follow-up after a contact or job and the place the automation should take in the process. Unsurprisingly, I extolled the virtue of knowing your customers’ preferences, using automation in the proper context where personal interaction isn’t needed, and leveraging the power of one-on-one conversation for both big fish and reinforcing relationships.

There’s one other very important thing I stressed, and it’s what I always fall back on in any relationship; taking the risk to actually care. Listening, caring, and taking real interest has a power out of scale with the effort they require and often brings rewards in every sense of the word.

If you haven’t joined yet, #Promochat is a twitter chat with some of the best minds and players in the promotional products and decorated apparel world that happens just about every Wednesday at 1PM Mountain Time for the rest of you Rocky Mountain Chain dwellers like me. Follow the hashtag #promochat on Wednesdays and tweet your responses with the #promochat tag included to join the fun.

Now if you want more audio content from me, there’s a ton of back catalog from me and my friends at the 2 Regular Guys Podcast where I am a participant/producer, this playlist over at Soundcloud with some of my guest appearances over the years, and video content of the same sort at my YouTube appearance list.

If that’s not enough, stay tuned here or leave your information at this handy little form for my latest exercise in education, live online teaching!