In case you missed it live, I was fortunate enough to interview the one and only Kristine Shreve of EnMart today on the 2 Regular Guys podcast with Aaron Montgomery and Terry Combs. We discussed the benefits of sharing information with one’s customers and industry through blogging and social media, covering some tips, tricks, and pitfalls along the way. If you’re looking for worthwhile listening material for your day at the embroidery grindstone, this marketing info will have you grateful you strapped on the headphones! (EDIT: Show notes are now live here! )

Questions we covered include:

What kinds of information do you (should you) share with your audience?

What topics or what kinds or structures of posts have resonated the most with your audience?

What do you see as the primary benefits of sharing information as it pertains to marketing?

What outlets do you think are the most important to getting your information out there?

How should someone who has never shared much get started and/or find a following?

Do you have to be an expert in your field to get started?

What’s one thing you wish someone would have told you about teaching/writing for the industry when you were just getting underway?

Listen in and learn from Kristine; there are several lines that are well worth your time.